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Cloud & Infrastructure | Consumer Products

Supporting Marketing Automation at Newell Brands

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Client:
Newell Brands
Location:
Hoboken, NJ

Overview

Newell Brands is implementing the Salesforce Marketing Cloud. Chosen as the preferred partner, Consulting Solutions is supplying email marketing engineers to assist in the development of their marketing automation programs.

Solution/Deployment

Newell Brands’ marketing automation programs cover planning, execution, business continuity, rendering, modeling, and cadence. Consulting Solutions successfully provided all the necessary technology services for these initiatives. The technology stack utilized comprises Salesforce Marketing Cloud, SQL, and automated tools tailored for email campaigns.

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